Starting from nothing. Oculu is a new web product created from the ground up, innovate media a production company spent the last 5 years building a video delivery system for there clients. Making the leap to become bigger would require a cool and memorable brand.
The name oculu derived from oculus which means eye in latin. It's also the circular hole in the top of the Pantheon is Greece, that allows light to shine through. The idea of light moving was the impetus of the brand language, the logo should always have some light source contained within it. Much like the idea that video is simple light thats trapped within a frame. Additionally the light source would always be different and change to help create emphasis the magnitude of the web. The Logotype was is based on a circle all the characters use the same arc, and have a uniform stroke.