Trademark & Brand Language
Custom Logotype and dynamic internal color examples
User Interface
Along with the creation of the Brand, I was tasked with re-thinking their User interface. The idea was simple, make it simple, many Web application always seemed to make their User interfaces overly complicated or make the appear to be afterthoughts to the development staff.
The Design was kept simple and the color palette grays. A focus was on friendliness, gone are the “click here” verbiage instead the language was more conversational. The buttons are big and easy to find, everything is were it should be. Charts and tracking was simplified to show the information in the most simplified way.
Consumer Website
The Entire website was designed to be integrated into WordPress, so that the clients could update the site on their own.